This is a self-initiated project where I decided to create an extension of an existing brand called PATTERN Beauty. PATTERN is hair care brand and the idea behind this was to create another line of products. I used the color blue to represent “WAVES” of the ocean but also a hairstyle in the black community and the yellow to stay on brand with the company. Below you will find mockups of a pomade, conditioner and shampoo bottle as well as a mockup of a Instagram story.